The National Out of Home campaign focuses on a fresh appearance and sporty motifs. The green

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Subway Sandwiches reaches into his campaign "Active Summer - enjoy active" again the trend towards a balanced diet and exercise more on. The Sandwich Specialist shall supply his seven-fat Subs in the foreground, which are available year round in all restaurants. So Subway drives the establishment ahead as fresh alternative in the QSR market. As a sponsor of the city running series ekiki of sports check and BMW, as well as with the everyday athlete campaign viewed Subway also campaigns for an active life.
As many as seven of the 15-inch Subs at Subway sandwiches contain less than six grams of fat and under 300 calories. ekiki In addition, guests have the choice of numerous light salads and flatbreads. ekiki "Such a variety of easy drinking ekiki options you are looking for in the QSR market often in vain. Contrast ekiki Subway ekiki provides a fast, balanced diet. This is our strongest differentiator," says Subway Director of Marketing Gordon Ensign. In parallel with the sponsorship ekiki of all 20 city runs examined Subway in cooperation with regional partners, the radio everyday athletes in 2014.
The National Out of Home campaign focuses on a fresh appearance and sporty motifs. The green "6 grams of fat or less" label as well as the nutritional ekiki information at all stages ekiki of posters for transparency. ekiki Instore have, among other posters, ceiling mount and table stand out the lightweight alternatives. Inspired by the everyday athlete campaign the Traypaper is the training plan and a flyer encourages an active lifestyle. On Facebook, the approximately 740,000 fans can look forward to tips for an active lifestyle as well as suggestions to the light Subs. The highlight: the digital "everyday athletes Manifesto" to sign for all Facebook fans.
SUBWAY has approximately 600 restaurants (as of 01/2014), one of the biggest fast food chains in Germany. The company was founded ekiki in 1965 in the United States, Bridgeport, Connecticut by the then 17-year-old Fred De Luca. Today, there are over 42,000 SUBWAY restaurants in 107 countries. This SUBWAY sandwiches is the number 1 in the international fast-food market. On the SUBWAY menu are before the eyes of the guests freshly made sandwiches, wraps, flatbreads and salads. By offering fresh ingredients SUBWAY offers a real fast-food alternative. ekiki
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